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In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at Snap App: Takeaway: Blogging is still one of the most widely-used content marketing strategies, and for a good reason; blogging builds links (and authority), gives you a platform promote your product/service, and provides a vehicle to educate prospects.
Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey.
We know that there mobile searches outpaced desktop back in 2014, so it makes sense that more and more marketing teams are putting an intense focus on mobile ads.
The same study reports that SEM is widely considered to be effective (54%), which is more than can be said for banner ads (27%) and offline promotion (24%) — it could be time to cut the budget for your antiquated banners and magazines, and go all-in on PPC.
Or, at least put it to the test 🙂 Takeaway: As mobile continue to rise as the preferred medium for users, marketers are increasing their advertising spends accordingly.
If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier.
Takeaway: Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016, and practically every study you’ll find.
Better educational resources, solid marketing plans, and dedicated content teams are making businesses more effective at content marketing.
As Content Marketing Institute and Marketing Profs say, the industry is still in its formative years — it’s a vital time to focus your time and money on a proven strategy, and cut back on anything not moving the needle.As the graph above shows, there is a HUGE opportunity gap in content marketing.Takeaway: Social media marketing continues to help content marketers extend the reach and shareability of their content and campaigns, and this will continue next year.A study by Serp IQ found that top ranking content is usually just over 2,400 words.This could be tied to the fact that longer blog posts get more backlinks.With so much content to organize, Google looks at word count as an indicator of depth and quality.Tags: Adult Dating, affair dating, sex dating