Dating levi jeans

Denim stretches and molds over time to the body they spend the most time with. But jeans are cut differently for men and women merely because we are anatomically different!

Few pieces of clothing genuinely deserve the title of "icon." The Levi's 501 sits right at the top of that very short list.

It's the kind of status that comes with being the flagship style from the brand that invented the modern blue jean.

But now Levi's head of design Jonathan Cheung and his team have introduced something the 501 has never seen before: stretch denim. Jonathan Cheung: People's expectations change over time and for anything to remain relevant there must be change.

To paraphrase Charles Darwin, "it's not the strongest that survives but the one most responsive to change." A little-known fact is that over 60 percent of our men's jeans now contain stretch. The 501 has always been the do-anything piece of clothing.

Dress them up or down, they will always be a winner!

Slightly high-waisted, with a straight leg, defying every convention, whilst fitting solidly into every era, we at Beyond Retro, cannot sing their praises enough!

Make them your own by customising them till your heart's content! Designed to fit over boots, these are the perfect jeans to show your shoes in all their glory.

They are cut slightly lower in the waist, perfect for floaty bohemian shirts, a suede jacket and those amazing shoes! Possibly the most iconic jeans in the world, the 501 goes with literally anything.

Making a stretch denim is relatively simple, but trying to do shrink-to-fit stretch was really, really hard. What we wanted was a denim that looked like 501, that was indistinguishable from the existing non-stretch version until you wore it. Part of it reads "CHG." I'm pretty sure it was done cheekily to acknowledge what a pain in the ass I was about getting it made! We updated the 501CT recently and I see people wearing the Chip and the Hillman washes here all the time.

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