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I decided to study De Angelo's site to see exactly what he was doing right.

Take a look at the traffic that Double Your Dating receives each month (image from Compete.com) Clearly, De Angelo has managed to build a large following, and from what I hear, he’s making a ton of money.

He has put all of his techniques into action, and repeatedly mentions this in the form of case studies and examples.

He walks his students step-by-step through each technique, and explains exactly why it works the way it works. - Friendly Sales Copy: De Angelo makes a point of ending all of his e-mails and webpages with the phrase "your friend, David D." This friendly tone does a good job of convincing the reader that De Angelo is really interested in helping them meet women, and not just out to make a quick buck.

I have no idea if this will actually help you "double your dating." But one thing's for sure: there's definitely a huge market for it.

And yet, they manage to date the most astonishing group of women: supermodels, actresses, you name it. De Angelo is the founder of a program called “Double Your Dating.” If you visit the website, you’ll see a whole host of information products – ebooks, DVDs, and even seminars and workshops.

Here are a few key messages that help De Angelo generate massive sales numbers: - Anyone Can Do It: This is the single most important message.

De Angelo makes it clear from the start that dating amazing women isn't just a privilege for a small number of guys.

The e-mails are also very personal: they often discuss De Angelo's struggles early on, and ask questions like "has this ever happened to you?

" forcing the reader to think about past failures that he would like to avoid.

The first lessons place the emphasis not on the women you want to attract, but on you.

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