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Speaking to developers at the company’s annual F8 conference, Facebook chief executive Mark Zuckerberg explained that the dating service will exist as its own section of the mobile app.Users can create a separate, private profile for dating that is hidden from friends on their public Facebook page.So Facebook decided that the best thing to do was to ask its users to hand over access to their humiliating pick-up lines, their sexual fetishes, and, inevitably – if other dating apps are to go by – their nudes, in the name of dragging them through the hellish process that is modern dating.
Here is why an online dating site needs so many active users in order to create a compelling user experience.
Let’s assume the site has 100,000 users spread out equally in the U. The most basic search of just an age range, gender, and location, will immediately reduce the pool to less than a hundred profiles to browse through, which will take just a few minutes.
For example, when a female from New York City signs up on a dating site, that’s a new search result and potential connection for many other users.
So for a dating site to flourish you need a massive user-base with a constant influx of new users.
After launching dozens of dating sites over the years, I’ve learned that the only thing that matters to users (whether they realize it or not) is if there are enough people on the dating app who meet their search criteria.
This is called the ‘network effect,’ which means that a product becomes more valuable when more people use it.
In his speech, Zuckerberg emphasised that the service will aim to function more like “the way people actually date”, linking into the community elements of Facebook.
Rather than just getting stack of random users to swipe through based on location, the service will try matching you with people attending the same events as you, share similar interests, or are part of the same groups.
On May 1st, Mark Zuckerberg ‘shocked the world’ by announcing that Facebook will offer online dating features to its 2 billion plus users.
Although the timing is surprising, it is actually not far-fetched as Facebook began as a dating site called Face Mash in 2003, and has finally come full circle 15 years later.
“This is going to be for building real, long-term relationships,” Zuckerberg pointedly, naively stated in his keynote address, “Not just hook-ups.” I don’t need to tell you that this announcement comes off the back of a truly horrific month for Facebook’s global reputation.Tags: Adult Dating, affair dating, sex dating