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The defendants offered a free plan that allowed users to set up a profile with personal information and photos.
As soon as a new user set up a free profile, he or she began to receive messages that appeared to be from other members living nearby, expressing romantic interest or a desire to meet.
“JDI Dating used fake profiles to make people think they were hearing from real love interests and to trick them into upgrading to paid memberships,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection.
“Adding insult to injury, users were charged automatically to renew their subscriptions – often without their consent.” According to a complaint filed by the FTC, JDI Dating and William Mark Thomas operate a worldwide dating service via 18 websites, including cupidswand.com, and
In addition, the defendants failed to tell subscribers that their subscriptions would be renewed automatically and that they would continue to be charged until they canceled.
To avoid additional charges, members had to cancel at least 48 hours before their subscriptions ended.
Users were not likely to see – much less understand – this icon.
The fake profiles and messages caused many users to upgrade to paid subscriptions.
In its first law enforcement action against an online dating service, the Federal Trade Commission has reached a settlement that prohibits JDI Dating Ltd., an England-based company, from using fake, computer-generated profiles to trick users into upgrading to paid memberships and charging these members a recurring monthly fee without their consent.Tags: Adult Dating, affair dating, sex dating