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According to a survey conducted by Cohesión Social in Latin America, conducted on a sample of 10,000 people from seven countries of the region, 34% of those interviewed identified themselves as white.Being white is a term that emerged from a tradition of racial classification that developed as Europeans colonized large parts of the world and employed classificatory systems to distinguish themselves from the local inhabitants.

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One notable example was that of Francisco Menendez, a freed-black military officer of the Spanish Army during the 18th century at the Gracia Real de Santa Teresa de Mose fort in St. Although historically both Colonial and Imperial Brazil had institutionalized discrimination against citizens who were deemed people of color, it never had a casta system like that of Hispanic America.

Having some Amerindian and black African ancestry—which is widespread among white Brazilians, among all social classes in its five geographic regions since the 16th to 17th centuries—as well as having Moorish, Jewish, Arab, or Romani ancestry, affected social status less than in Hispanic America, This does not mean that the social status of "fully non-white" people (people of color who are not mulattoes, mestizos, zambos, pardos, etc.—in short, Mixed-race Brazilians—even with Caucasian features; "westernized" Brazilians with non-Caucasian phenotypes; or people with known non-European ancestry was equal to that of Brazilian elites. In terms of percentage of the total population, Uruguay, Argentina, and Costa Rica have the highest concentrations of whites, who constitute 80–90% of their total populations.

In Argentina, for example, the notion of mixture has been downplayed.

Alternately, in countries like Mexico and Brazil mixture has been emphasized as fundamental for nation-building, resulting in a large group of bi-racial mestizos, in Mexico, or tri-racial pardos, in Brazil, Unlike in the United States where ancestry may be used exclusively to define race, by the 1970s, Latin American scholars came to agree that race in Latin America could not be understood as the "genetic composition of individuals" but instead must be "based upon a combination of cultural, social, and somatic considerations".

However, while most present-day racial classifications include a concept of being white that is ideologically connected to European heritage and specific phenotypic and biological features associated with European heritage, there are differences in how people are classified.

These differences arise from the various historical processes and social contexts in which a given racial classification is used."Their hunger for innovation always surprises us with new digital initiatives such as turning campaign-based programmatic into always-on programmatic through scalable & win-win Google partnership and leading the adoption of Data Management Platforms.At Mc Donalds we strongly believe digital would ground the future of our marketing activities and OMD HK is definitely one of our most important strategic partners!White Latin Americans or European Latin Americans are Latin Americans who are considered white, typically due to European, or in some cases Levantine, descent.Latin American countries have often encouraged miscegenation, and even a small amount of European ancestry could entail significant upwards social mobility.On the other hand, he gives beautiful, energetic turns to classics like 'El Manicero' (as a rumba) and 'Pachito E-Che' (as a bossa nova).

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