Marketing yourself online dating

You want to appeal to people who want what you have, and have what you want. You can always ask yourself, if this were an online date, would I be asked for a repeat performance?

marketing yourself online dating-83

Marketing yourself online dating

In a sense, it’s kind of strange how many commonalities can be drawn between online dating and marketing.

That is why we are amazed every time we run into people on internet dating sites that claim to work in marketing but do not even have one unique statement in their dating profile that separates them from the rest of the pack.

We make sure the cushions are straight, the flowers are fresh and the dining room chairs pushed in. We’re merely treating ourselves and others with respect.

We wear nice clothes and try to ensure that everyone who comes in the center feels welcome and comfortable. We’re turning our attention not to what others think of us, but to how can we give them the best experience possible.

There are dictates about who should pick the restaurant and pay the check, how far in advance the date should be requested, and how long to wait before sending the follow-up text. But here’s what’s interesting about this question: Why do we assume that our best selves are fake?

In my book, It’s Not You, I rail against the dating gurus who tie us in knots of self-doubt with their narrow and often contradictory prescriptions for how to be lovable. After all, doesn’t dating require a bit of salesmanship—choosing a nice profile picture, cherry-picking your favorite books and movies (your love of War and Peace is well documented, Bridget Jones’s Diary not so much), wearing smart clothes, and emphasizing the parts of your life that are going well (your promotion at work) over those that are not (your ongoing feud with your sister)? Showing up to a date in a wrinkled t-shirt and unwashed jeans is a bad idea.

You’re forced to choose everything, to do all the work for him. All interactions are boring, unuseful, and maybe even a bit contrived. Or maybe you nailed the onboarding, but then you never email, never push (and maybe when you do, it feels totally impersonal and random…).

You choose where to meet, when to meet, what to talk about and of course, when to end it, which is right now. That’s recipe for an unsubscribe, uninstall, or maybe just a complete lack of responsiveness. That’s no way to forge a positive relationship with your users, and it can lead unsubscribes, uninstalls, and a general lack of revenue and meaningful engagement from your users.

In the vein of our “” piece, we’ve reinvented these personas through the lens of online dating. Use your resources to learn more about their likes and dislikes.

Tags: , ,