New dating sites for all

After a 30-second wardrobe change, they were ready for their appointments at a modeling agency on the ground floor. A short elevator ride later, as I sat in on a meeting with a group of Tinder executives, it became clear that the quick-change act I had just witnessed downstairs, though unrelated to Tinder, still had a lot to do with what was going on upstairs.

What someone wears, along with other visual clues given off in photographs, can tell a thousand different things about them.

Computerized matchmaking sprang up in the mid-1960s, promising computer-guided mathematical equations that would help people find true love with a sprinkle of ones and zeros.

“For $3 to $6 apiece, the computer-pairers promise to come up with the names — and addresses or telephone numbers — of 3 to 14, or even 100, ideal mates-dates,” noted a 1966 article in The Toledo Blade, describing a Tinder-like predecessor called, “Pick ‘em cuter by computer.”Yet since those days, while computers have become incalculably smarter, the ability of machines and algorithms to match people has remained just as clueless in the view of independent scientists.“We, as a scientific community, do not believe that these algorithms work,” said Eli J.

’ ” said Sean Rad, co-founder and chief executive of Tinder, referring to the questionnaires on most dating sites.

“That’s not how we think about meeting new people in real life.”On Tinder, there are no questionnaires to fill out.

Tinder also conducted studies to try to glean more insight into users’ behaviors.

In one survey, women were asked to swipe through a series of photos of handsome male models.“Men with softer jaw lines indicate that they have more compassion,” Ms. Men also judge attractiveness on factors beyond just anatomy, though in general, men are nearly three times as likely to swipe “like” (in 46 percent of cases) than woman (14 percent).“There is this idea that attraction stems from a very superficial outlook on people, which is false,” Mr. “Everyone is able to pick up thousands of signals in these photos.A photo of a guy at a bar with friends around him sends a very different message than a photo of a guy with a dog on the beach.”Digital dating services are far from new.For example, some women have complained of being harassed on the service.The company has had its own sexual harassment issues inside the office.Women spend as much as 8.5 minutes swiping left and right during a single session; men spend 7.2 minutes. While conventional online dating sites have been around longer, they haven’t come close to the popularity of Tinder.

Tags: , ,