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Preventing these types of misuse and play is a big job for online dating companies.
Identifying problems and deciding how to fix them is crucial for users looking for love, but now it's good for business, too.
"The users have an expectation of how the site is going to work, so you can't make big changes all the time." The biggest problem they face on the tech side, Maxim says, is to make sure everyone can find somebody.
In their algorithm that matches users with one another they use match percentages, which basically quantifies how much users have in common, along with their popularity and in-box messages.
In 2014 the online dating industry made $2 billion. Even Tinder, heralded as more of a game than an actual dating service by many Millennials, will soon start charging for a premium edition to get a bigger piece of the online market.
People once looked down on online dating, but now it is widely accepted and continues to grow in popularity as new mobile devices provide additional platforms.
The popularity metric (which isn't displayed on people's profiles) helps them match people with similar status on the site.
Misbehaving users are a continuous battle, Maxim says, especially on a free site like Ok Cupid.
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This data can also help sites be more personalized, says Vatsal Bhardwaj, general manager of Match.Tags: Adult Dating, affair dating, sex dating