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Again, white men and women were most likely to respond to members of their own race, and only 5 percent of their responses went to blacks.During the 2008 US Census, most Americans said they approved of racial or ethnic intermarriage.

While an early version has been online since August, the site officially launched last weekend when Russell unveiled an immediately divisive billboard southwest of Salt Lake City.

Although that billboard depicts a smiling white couple, Russell insists that anyone over 18 may join, regardless of race or ethnicity.

"It's no fun looking for love when you're a clown, behind all the make-up and the red nose is a lonely heart.

Clowns are unique entertainers loved by some yet feared and hated by others.

(“If you’re a black man who prefers to date white women, this might be a good option,” he said — presuming you can get over the object of your affection’s stated racial preferences.) It costs $15 a month to message other members, and the site’s terms of service specifically prohibit messages that “promote racism, bigotry, [or] hatred.” “The site is not racially motivated in any way,” Russell stressed.

And yet, regardless of what Russell thinks about his site or his own intentions, there’s no denying that dating is racially motivated — and online dating, demonstrably so.Although black participants initiated contact to members of their own race more than to whites, they were ten times more likely to contact whites than vice versa, according the study.The researchers also tracked the rates of reciprocation among the pool of online daters, looking at how they responded once they received a message from an interested potential partner.According to Professor Lin, “Both [multiracial] Asian-white women and men receive acceptance that are similar to those of whites.In fact, our studies find that white and Asian men are more likely to respond to [multiracial] Asian-white women than either Asian or white women.”White women responded to multiracial “Asian-white” men and white men most frequently, and they responded to (monoracial) Asian men and to African American men the least.More than 80 percent of whites — even the 48 percent of males and 28 percent of females who said they were indifferent to race — sent messages to whites and just three percent contacted blacks.”Read the article here, and please share your comments below. I can’t tell you how many white men’s profiles I’ve seen listing a preference for Asian women! I prefer lighter skin, the same way so many men prefer lighter hair (blondes). I have NO PROBLEM being friends and colleagues with black men (or women); I simply prefer certain physical characteristics just like most people do.

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