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Attractiveness mattered far more to potential mates than intelligence.

A one-point increase in a woman’s attractiveness rating (on a 1-to-10 scale) boosted the chances that a man would want to see her again by an average of 14 percentage points.

Forty-three percent of the time, these speed daters requested the contact information of the person they had just met.

The more interesting question is what moved that number up and down.

However, women care about intelligence roughly twice as much as men.

In the speed-dating study, every point increase in a man’s intelligence rating (on a 1-to-10 scale) boosted the chances a woman would want to see him again by an average of 4.5 percentage points, while an equivalent increase in a woman’s intelligence increased the probability that a man would want to reconnect by only 2.3 percentage points.

Here’s where things from the Columbia speed-dating study get really interesting and a little depressing: Men valued women’s intelligence only until it matched their own, and they actually found women whose ambition exceeded theirs to be off-putting.

Disappointingly, this finding aligns with other recent research.

(And were the same characteristics important to both men and women?

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