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Since 2015, the 120-employee company has undergone multimillion-dollar class-action lawsuits, an investigation by the U. Federal Trade Commission and a complete management makeover and a shift in public relations.“If Ashley Madison gets hacked, it will change your life, so we put our standards way above even what financial situations would need,” said Buell.
Richard Powers, associate professor at University of Toronto’s Rotman School of Management, told the Star the company’s comeback is an exception, and can be attributed to the very specific sector of dating that Noel Biderman, the company’s founder, created for itself.
In Canada they say 17,371 Canadians join the site monthly in 2017.
The global ratio between male and female customer accounts for Ashley Madison was 1:1.13.
The limited research on infidelity suggests that, in North America, 15 per cent of women and 25 per cent of men will have extramarital affairs.
Claire Smith (who requested for her real name to not be used) has been on the site since 2002.
Ashley Madison, the Toronto-based website that caters to people seeking sex outside of their marriages, was dealt with what should have been a crippling blow for any company.
In 2015, it experienced one of the largest data breaches in history, which saw the personal information of 32 million clients released, leading to many reported cases of divorces, resignations, firings and suicides.
In an interview with the Star, Ruben Buell, president and chief technology officer of Toronto-based Ruby Life (formerly Avid Life Media), Ashley Madison’s parent company, said the company now has 55 million members.
An external audit by Ernst and Young found there were more than 5.6 million new registrations to the website in 2017. The male-to-female ratio, according to the report, is now 1:1 globally — previously, many of the female users had been fake accounts.
The discreet dating site that encourages people to have affairs, and the same one that got hacked in 2015 exposing the names and email addresses of millions of members, is "back", and with more users than ever.
At the time of the hack 37 million people were vulnerable, according to that the site is registering at 400,000 new users per month around the world.
Richard Powers, associate professor at University of Toronto's Rotman School of Management, told the Star the company's comeback can be attributed to the very specific sector of dating that Noel Biderman, the company's founder, created for itself.Tags: Adult Dating, affair dating, sex dating